VisitMobile is proud to announce two new Business Improvement Districts (BIDs) will soon be launching Mobile Concierge smartphone applications: Denver’s Cherry Creek North shopping district and the Downtown Denver Partnership. Mimicking a real destination concierge, Mobile Concierge provides convention and visitor’s bureaus (CVBs), destination marketing organizations (DMOs) and business improvement districts (BIDs) with a customized smartphone app that delivers real-time trusted advice and insider knowledge.
In addition to customizing and fulfilling the mobile strategy solution for Cherry Creek North and Downtown Denver Partnership, Mobile Concierge will provide these BIDs with an ongoing revenue stream through in-app enhanced listings and advertising opportunities. Mobile Concierge also allows clients to easily demonstrate the value they are delivering to their merchant stakeholders through measurable metrics and detailed usage reports. VisitMobile’s innovative approach to destination mobile marketing is so revolutionary, it garnered the prestigious Platinum Adrian Award from the HSMAI (Hospitality Sales and Marketing Association International) in January 2011 for Napa Valley’s Mobile Concierge.
Mobile Concierge is fundamentally different than simply creating a destination guide app or a mobile optimized version of an existing website. Visitors who are already in the BID need information in a completely different format than those who are planning a future trip. Mobile Concierge uses a powerful GPS Relevancy Engine loaded with expert local content and multimedia to help the in-market visitor find retail shops that match their needs, make restaurant reservations, access insider deals and decide what to do next.
“BIDs spend tens of thousands of dollars on mass media and websites to attract guests to their destination, but they lose control of the guest’s experience once they arrive,” explained VisitMobile CEO Jeff Kohn. “Mobile Concierge will offer Cherry Creek North and the Downtown Denver Partnership a unique competitive advantage; the opportunity to continue interacting with their visitors in a way that benefits the guest and maximizes revenue for their merchant partners.”
Cherry Creek North is known nationally as a premier retail, dining, and mixed-use area located just 5 minutes from downtown Denver. More than 350 businesses that make up the neighborhood are independent to international brands, featuring a broad range of unique fashion, jewelry and home furnishing stores, spas/salons, art galleries and restaurants. In addition to retail businesses, the District is also a national and regional office center, home to two hotels, and has a growing number of residents. In combination with the Cherry Creek Shopping Center, CCN is the number one visitor destination in Colorado, according to the Longwoods Study conducted for Visit Denver Inc.
The Downtown Denver Partnership, Inc. is a non-profit business organization that creatively plans, manages and develops Downtown Denver as the unique, diverse, vibrant and economically healthy urban core of the Rocky Mountain region. The BID is a public organization funded by private commercial property owners. It funds cleaning & maintenance, safety initiatives and targeted marketing for Downtown Denver. With a reputation for more than 50 years of excellence, the Downtown Denver Partnership plays many diverse roles to enhance Downtown Denver. The Partnership is a leader, place-maker, convener, idea generator, facilitator, recruiter, team-builder and policy advocate.
Even better than a stationary hotel concierge desk, the trusted Mobile Concierge is always on hand as the guest explores the BID, and is ready to answer their question, “I’m right here, now what should I do?” Mobile Concierge bridges GPS map-based navigation and time-based, hyper-local content to help both leisure and business visitors discover nearby and timely events, attractions, dining, shopping, special offers and more. Whether a visitor has an iPhone, Blackberry or Android device, Mobile Concierge is available for every platform.
With the popularity of unofficial destination apps and mobile search engines, research shows that less than 20 percent of visitors return to the destination’s website for local information after they arrive. VisitMobile is a dream solution for BIDs, resorts and even college campuses looking to take back control of the conversation.
Mobile Concierge is not just affordable; it’s incredibly easy to manage. To avoid duplicate manual data entry, the solution is designed to update content continuously from the destination’s existing website or database. With the added benefit of trackable metrics for merchants and opportunities to create offset advertising revenue for the BID, Mobile Concierge is a “win-win-win” for BIDs, merchants and visitors.
Destinations and clients already experiencing success with VisitMobile’s Mobile Concierge include Napa Valley, Steamboat Ski Resort, Keystone Colorado, Destination Halifax (Nova Scotia, Canada) and Flatiron Meal Plan, the student meal plan for University of Colorado, Boulder. Other VisitMobile clients that are in the process of deploying their custom Mobile Concierge are Visit Aurora (Colo.), Southern Idaho Tourism, Boulder Weekly (Colo.), and Rocky Mountain Meal Plan (Ft. Collins, Colo.).